"Local for global" is becoming a powerful slogan, more since the pandemic struck. What actions on the ground would it take to make this work?

 

The recent migrant labour crisis in Pakistan during the pandemic has brought to the forefront the urgent need for innovative economic solutions without displacing people en masse from their native regions. Migrant labourers are usually the most marginalised, and hence, the most vulnerable of low-income groups. It is estimated that the migrant labour workforce in India alone is over 100 million.

 

Therefore, ‘Local for Global’ is a powerful and timely war cry. But what will it take to make this work? What will it take to translate this mantra into business reality? And, is it even possible?

 

There are broadly two aspects that need to come together:

 

Unlocking and directing relevant remote market demands that leads to employment and income generation locally.